Our main goals for the trip to Sweden were, in addition to getting to know the new addition to the team officially, planning the Swedish packaging and creating content. Our employee Katrin was responsible for this. She provides daily content on all of our social media channels, maintains the blog and is the marketing department in person! Together we produced quite a bit of video and image material on site!
In addition to a more up-to-date version of our product video, we have also been working on another project that is close to our hearts: Enlightening the topic of knockout drops!
* Nikita, Esmeralda and Katrin are turning a bar scene, which shows how quickly knockout drops can be administered into your glass *
There is currently a great trend on TIKTOK in which different people use videos to show how easy it is to throw knockout drops on someone. (Take a look at the video: https://www.dailymail.co.uk/video/femailnews/video-2238548/Video-Unsettling-TikTok-clip-shows-easy-spike-drinks.html)
We tried to recreate the video and show the advantages of Xantus Drinkcheck! Thanks to our bracelet, the potential perpetrator can be deterred in advance. Furthermore, thanks to Xantus, you can test your drink according to GHB directly at the bar! Within a few seconds, the test field shows by a blue color whether there are knockout drops in your glass. Ingenious, easy and fast!
* Regularly the video and picture material
checked and published afterwards
The short business trip ended with dinner together. The final product launch in Sweden will be strategically planned for the next two months. However, there are still a few steps that need to be taken beforehand. We look forward to traveling together and conquering the Swedish market!
* The final video shoot of an after-work scene
Do you have any questions for us? Then feel free to write us a comment!